Mad Gravity Chooses Delegator.com to Manage Strategic Web Marketing Goals in 2011

Delegator.com Will Manage, Measure and Optimize Web Marketing for Yaptap.com

CHATTANOOGA, Tenn. -- Delegator.com and Mad Gravity announced today that Delegator.com will provide web analytics, search engine optimization, paid search, display advertising, and social media consulting services to Yaptap.com, an enterprise group messaging application that helps organizations with group communication.

“Delegator is pleased to be working with the talented team at Mad Gravity,” said Stephen Culp, CEO of Delegator.com. “Like Delegator, Mad Gravity wears innovation on their sleeve, and understands that the best innovation is the kind that helps customers solve a problem or achieve a goal,” Culp added.  “Yaptap is just such an innovation, and Delegator looks forward to accelerating the growth of its customer base.”

“Yaptap will help a wide range of groups --from churches to schools to businesses-- to be more connected, more informed, and more productive,” said Andrew Scarbrough, Vice President at Delegator and Project Lead.  “Such a great product deserves great marketing, and Delegator is excited about the opportunities and potential of our partnership with Yaptap.”

To lead the effort, Delegator will manage, measure and optimize Mad Gravity’s web marketing strategy and execution.  Delegator will focus on creating quality content, white-hat search engine optimization, and creative pay-per-click advertising.  At the same time, Delegator and Yaptap will cater to Yaptap’s quickly expanding user base through improved performance and web analytics.

“We selected Delegator because we were impressed with the results they’ve been able to consistently achieve for their clients,” said Jeff Cole, Chief Marketing Officer, Mad Gravity. “We needed a top caliber interactive firm to extend our brand message and help drive sales. We believe there is no one better suited for the job.”

About Mad Gravity Mad Gravity developers of Yaptap –  the leading enterprise web and mobile group communications and messaging software, and Youth Assistant the leading youth ministry software solution for more than 10,000 churches across the U.S. and Canada.

About Delegator Delegator.com was born of necessity, as a growing company designed for growing companies.  Founded by a team of successful entrepreneurs, Delegator manages critical on-demand business services like SEO, PPC advertising, social media, local search, web development, video production, ecommerce and web analytics. Delegator’s mission is to help growing companies focus on their mission, and confidently delegate the rest.