Content, Content, Content

In our initial meetings with clients, one of the questions we hear the most is “How much content do I need?” Businesses want their websites and products and services to be picked up by search engines like Google and Yahoo! and Bing, and they know that content is the best and most practical way to do that organically. So the natural question becomes, how much is enough? But first, a caveat: Volume is not the only consideration when you’re talking about adding articles and information to your site. If that were so, it would be easy for big companies to dominate the market. What Delegator offers is high-quality, well researched and relevant content. We take the time to learn about your business or your site, and what we write is tailored specifically to your needs and the needs of your customers. It’s not good enough to merely rank high; the written content on your site must be valuable to visitors.

The easy answer to “How much?” is, snappily, “However much it takes to get you the ranking you want.” Because the number of words needed to get ranked is different for every website, client and keyword, it’s impossible for us to say exactly how much you need to push your website to the very top of the rankings. For some sites, getting to the number one ranking might be a pipe dream anyway, as harsh as that sounds. So the easy answer is “However much it takes,” but the responsible answer is “Wait and see.”

Google and Search Engine Optimization

For every client who orders content from us, we always recommend starting with a base of content, rather than an arbitrary large amount. For most search engines, unique keyword-targeted content isn’t taken seriously unless it’s at least 500 words long per page. That’s the minimum amount per page, or per topic or per product, that we recommend content-wise. For most clients, we advise going over that minimum; we’ve found that starting with between 1,000 and 2,000 words is a good base layer. After that we watch for the search engine positions of the optimized keywords to change. Soon, the search engines pick up the content and decide how they’ll rank it. For some, that means a meteoric rise into the top ten, or the first page. For others, it means that the content ranks in double digits for the first time (meaning it’s in the first ten pages). Either way, that’s the information that really tells us how much content you’re going to need.

So the easy answer is “However much it takes.” The responsible answer is “Wait and see.” But the correct answer usually is “A lot.” After the initial content tells us exactly where a site and its content ranks in the eyes of search engines, we recommend aggressive doses of content to get them where they need to be. For some clients we’ve written over 100,000 words on various products and product pages. For others, the “base” content was enough. But in general, if you’re really serious about getting ranked as high as possible, you’ve got to load your plate with keyword-rich unique content that draws eyeballs, dollars, and clicks. If this long-term (and sometimes large investment) option isn’t for you, then a good alternative is AdWords. AdWords, is Google’s pay-per-click advertising platform, and it provides an easier way to get traffic to your site in the short to medium term.

Unlike Google AdWords, which is paid advertising, content writing is a long term investment in your website. The fruits of the investment are higher organic rankings and greater organic growth. Your readers will have more information at their fingertips to help them make decisions and clarify issues, and search engines will know who you are. Adding quality content adds value, and in the eyes of search engines, prestige, which can translate into a higher ranking.

If your website needs quality, relevant content, please contact us or visit our SEO page for more information.