Google Debuts New Design for Merchant Center


Introducing the new Google Merchant Center

Merchant Center New Update

In their push towards Material Design, Google has released a new version of Merchant Center, where users go to upload Google Shopping product feeds. Think dark and flat. In addition to the new look, they’ve also released a number of new features, including updated feed rules and a currency conversion. What do you think of the new look?

Facebook Adds Historical Rating for Targeting Demographics


Facebook Targeting Demographics Historical Data

Just discovered this new Facebook advertising feature this morning, as we were updating a client’s account. Facebook just rolled out a historical rating system that will show advertisers which detailed targeting demographics worked and didn’t work, based on past conversion rate and CPC data. Also, if you’re drawing a blank on which interest groups to hit, you can always pull up the Suggestions box, and it will give you the list of highest performers.

Google Introduces an Analytics Demo Account


Analytics Demo Account Access

Google has fantastic Analytics learning videos, blog posts, and even an academy. But if you’re like me, you’re always a bit hesitant to mess with any of your own data as you learn. So, Google has opened up a demo Analytics account filled with live data from their Google Merchandise Store. This way, you can tinker with making your own custom dashboards, segment all the data, and find out who’s converting.

Google Analytics Demo Account Data

(Photo Courtesy of Google)

Obviously, it comes with its limitations, like users only having Read and Analyze access. So, check it out, tinker, and learn by doing!

 

 

Google Stepping Up Their Hospitality Game; Draws Ire of Yelp


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Just spotted this for the first time last night, as I was searching for a specific restaurant. Google is adding more features to their Knowledge Graph, populating Zagat Reviews (Google bought Zagat in 2011) and Lists sections right below the restaurant’s contact info. This move pushes organic results even further down the page, sparking backlash from other review sites, like Yelp.

What do you think? Will users even care that they’re not getting variation in their search results? Or are mobile users just looking for relevant info that instant?

GIGTANK Pitch Night is Tomorrow!


Gigtank Pitch Night RSVP Page

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The crown jewel of the Chattanooga startup world, GigTank, is culminating tomorrow with all 12 teams pitching their ideas and progress. These businesses will get to present and demo their product in front of investors and raucous Chattanooga supporters, all the while, having gained the network, support system, and infrastructure they need to take their ventures to the next level. Come on out to the 5th floor of the Chattanooga Library tomorrow night @ 5:30. RSVP at the link above!

 

AdWords Importing Call Conversions


Measure the Value of Calls with Imported Call Conversions

Previously, advertisers have been able to measure call conversions using call length… Imported call conversions now allows you to go a step beyond call length and measure the true conversion value of paid calls from mobile click-to-call ads or your website.

There has always been a slight disconnect between calls that led to a sale and AdWords ads. Now, they can talk to each other a bit more with Imported Call Conversions that Google is rolling out over the next few weeks. As advertisers track their phone calls and import them into Google’s new feature, Google will automatically match up those conversions with those calls, all the way down to the Keyword level.

A few pitfalls, however. Calls can’t be tracked or matched from other sources. From Google’s support documentation:

AdWords can only match and import calls from your Google click-to-call and call-only ads. If your upload includes other sources, these calls won’t be counted as conversions.

Also, they can’t track calls from desktop or tablet ads, so Mobile only. There is a work around but it involves counting users that encounter an error message. Again, from the support documentation:

Manually dialed calls from desktop and tablet ads aren’t supported yet. (Though AdWords does support calls from your website after someone clicks a desktop or tablet ad.) You can measure what percentage of your calls fall into this category by filtering the results for the error message “AdWords can’t import calls that are manually dialed from desktop or tablet ads” with the error code DESKTOP_CALL_NOT_SUPPORTED.

SoDA Report Gives Agencies a Glimpse at the Future


Soda Report: Digital Marketing Outlook

While marketing creativity held a steady second place in value comparison to 2015, the newly introduced strategic leadership was declared the most valued skill in clients’ relationships with their agencies. This supports the notion that clients are prioritizing execution over big ideas when it comes to agency relationships. Considering that emerging technologies topped the list last year, we believe this may also point to a trend of getting back to digital fundamentals, where clients are remembering that trendy tech is fun to talk about but may not be as successful at helping them reach their goals as solid data-driven strategy.

A must read for any agency, the SoDA report spawns from an alliance of 100 or so digital agencies, ranging the geographical spectrum. Along with many other points, the report reemphasizes the need for clients and agencies to be agile, but not stray away from the foundation of what makes your business run.

Data-driven strategy is what Delegator does every single day. Give us a shout if you need a partner to help create, guide, or execute yours.

Delegator: A Google Premier Partner


badge-onlyAs the first Google Certified agency in the state of Tennessee, Delegator manages and optimizes digital advertising campaigns for clients around the country ranging from growing startup shops to $150M corporations.

Today, we are pleased to announce we have been selected as a Google Premier Partner.

“I am very excited to announce Google’s new tiered premier badge program which provides further differentiation and benefits for our most valued partners, like Delegator,” said Sara Waters, Agency Development Manager at Google. “As a Premier Google Partner, Delegator will have direct access to more resources from Google that will help drive forward their clients digital advertising strategies and meet their goals.”

Google announced the new Premier Google Partner designation on their blog last Monday:

“[The program] is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers.” –Allan Thygesen, VP Global Sales & Operations

“It’s an honor to be recognized by Google for consistently producing positive results for our clients,” said Stephen Culp, CEO of Delegator. “We’ve enjoyed our close relationship with Google, and we look forward to an increased level of support that will benefit our clients.”

Key Improvements Made To Instagram


Instagram Algorithm: How Marketers Should Alter Their Strategy:

What’s new with Instagram

Sue explains several new Instagram features.

First, you can now send direct messages from an Instagram comment via mobile. When you open up Instagram and see a post you want to send privately to your team, just click on the arrow to the left of the comment and send it as a direct message. All you have to do is @mention the person you want to see it.

Direct messaging is one of the most underutilized features of Instagram, Sue believes. A lot of people don’t use direct messaging for their business. For example, when you see something that reminds you of a client or someone you want to collaborate with, you can easily send it to them as an idea without having to publicly post on that feed.

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In addition, the desktop has had a lot of great updates.

Looking at the desktop version of Instagram, you’ll see three icons on the right-hand side. Click on the explore button that looks like a compass, and Instagram suggests people for you to discover, based on your activity. In the middle, click on the heart icon to see notifications. The icon on the far right goes to your profile.

Plus you can now comment from the desktop, which is something people have wanted to do for a very long time.

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On the far left, clicking on “Instagram” takes you to the home feed, so you can easily scroll through it on your desktop. Sue says she doesn’t use the desktop much, unless she’s using Iconosquare. Additionally, she notes that you can’t upload photos from your desktop unless you use an app like Later.

A few nice improvements for the usability of Instagram, as we continue to see it mature as a platform and an advertising channel.

Better Targeting For Tablets In AdWords


Google AdWords to break up tablet & desktop and enable a mobile base bid:

Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.

Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending so rapidly. For some advertisers, it has been a growing challenge to scale mobile when bids are handcuffed to a limited desktop multiplier. To address this imbalance, Google announced that advertisers will be able to set individual bid adjustments for each device type, including mobile, desktop and tablet.

“This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, senior vice president of Ads and Commerce, in the blog post announcing the update.

To clarify, device bidding will apply to all campaign types, even when keyword targeting isn’t used, such as in Shopping campaigns.

With conversion funnels including more steps and devices than ever, being able to target specific device types is essential due to their different use cases. This is a long awaited featured and I’m excited to see it live.