“Hold the Door” – An A/B Testing Case Study of Doorstops

At Delegator, one of our core mantras is to be data-driven. Every day, we look for ways to enhance clients’ campaigns and return a better ROI. A big part of this philosophy is that we are always A/B testing things behind the scenes. We regularly test ad language, bid… Read More

Digital Advertising Industry Update – Dec. 7, 2017

Life event targeting is now available for YouTube and Gmail advertisements. Life events are major changes to a consumer’s lifestyle, such as moving, getting married, or having a baby. During these events, consumers are more likely to explore new brands and purchase new products. Delegator already uses life event targeting… Read More

Digital Advertising Industry Update – Aug. 31, 2017

Google has introduced an improved, simpler system for ad rotation. Now, ad rotation offers two settings: “optimize” and “rotate indefinitely.” Setting ad rotation to rotate indefinitely will give equal precedence to your ads, meaning they will be displayed consistently in order. This provides a good method for testing the efficacy of… Read More

Digital Advertising Industry Update – Aug. 17, 2017

Bing has announced an update to its Relevance And Quality Policies by adding a new System Quality Policy. This addition will enable Bing to: Delete keywords and ads that have not produced results over a significant period of time. Limit the numbers of keywords uploaded at a time. Implement new restrictions… Read More

Digital Advertising Industry Update – July 27, 2017

Google announced more options for displaying ad extensions. Advertisers can to pay to show additional call extensions on selected ad groups. This option could be particularly useful for always showing local numbers within a company’s most productive markets, giving customers the impression that a… Read More

Google Announces Anagram Match Type

Google has announced that beginning April 1, advertisers will have a new match type option in their toolkit: Anagram Match. Building on the success of the recent change to Exact Match, in which matching uses variations in word order, Google is taking it a step further and matching… Read More

Online Shopping Surpasses Retail During Black Friday and Cyber Monday

NPR’s Morning Edition reports that during Black Friday and Cyber Monday, the majority of consumers chose to shop online rather than in stores. According to a survey by the National Retail Federation, 44% of consumers shopped online over the Thanksgiving weekend, while 40% shopped in stores. Two quotes stuck out: Sonari… Read More

Stephen Culp Delivers Keynote Address at The Spirit of Innovation Awards

At the 2017 Chattanooga Chamber of Commerce’s Spirit of Innovation Awards, Stephen Culp delivered the keynote address about innovation. Stephen is the Co-founder and CEO of Delegator. He has founded multiple companies in Chattanooga, including Smart Furniture, PriceWaiter, and the nonprofit, CF Smackdown. Stephen discussed his path and motivations… Read More

Instagram Announces Shopping

Soon Instagram will begin testing shopping features on their platform. The trial will enable users to research certain items on the social media platform and access their retail product pages. If successful, a full rollout will make Facebook and Instagram an even more effective advertising channel for ecommerce brands. More below. Read More

Google Analytics October 2016 Product Updates

The Google Analytics October 2016 Product Update email is out and some exciting new features were announced. 1. Google Optimize beta A free version of Google’s enterprise-class A/B testing and personalization product, Google Optimize 360. 2. “Unique Events” is a new metric coming to GA Unique Events is a… Read More