Clay McDonald

Google Announces Anagram Match Type

Google has announced that beginning April 1, advertisers will have a new match type option in their toolkit: Anagram Match. Building on the success of the recent change to Exact Match, in which matching uses variations in word order, Google is taking it a step further and matching… Read More

Townsend Zeigler

Online Shopping Surpasses Retail During Black Friday and Cyber Monday

NPR’s Morning Edition reports that during Black Friday and Cyber Monday, the majority of consumers chose to shop online rather than in stores. According to a survey by the National Retail Federation, 44% of consumers shopped online over the Thanksgiving weekend, while 40% shopped in stores. Two quotes stuck out: Sonari… Read More

Townsend Zeigler

Stephen Culp Delivers Keynote Address at The Spirit of Innovation Awards

At the 2017 Chattanooga Chamber of Commerce’s Spirit of Innovation Awards, Stephen Culp delivered the keynote address about innovation. Stephen is the Co-founder and CEO of Delegator. He has founded multiple companies in Chattanooga, including Smart Furnitur, PriceWaiter, and the nonprofit, CF Smackdown. Stephen discussed his path and motivations… Read More

Townsend Zeigler

Instagram Announces Shopping

Soon Instagram will begin testing shopping features on their platform. The trial will enable users to research certain items on the social media platform and access their retail product pages. If successful, a full rollout will make Facebook and Instagram an even more effective advertising channel for ecommerce brands. More below. Read More

Johnny Ewton

Google Analytics October 2016 Product Updates

The Google Analytics October 2016 Product Update email is out and some exciting new features were announced. 1. Google Optimize beta A free version of Google’s enterprise-class A/B testing and personalization product, Google Optimize 360. 2. “Unique Events” is a new metric coming to GA Unique Events is a… Read More

John Ying

Google Rolling Out Click-to-Message Extensions

Click-to-Message Extensions Roll Out Upcoming (Photo credit: Google) Another way for advertisers to engage with their clients, and another way Google can charge you for mobile clicks! Text message extensions are rolling out to an AdWords interface near you in the upcoming weeks. These extensions would live… Read More

Townsend Zeigler

Digital Marketing Glossary 101

Courtesy of Ad Age, Digital Marketing Glossary 101: Words You Wanted to Know About But Were Too Afraid to Ask. Hooray!… Read More

Johnny Ewton

Google Penguin 4.0 is Finally Here

 It’s finally here. After 23 months of waiting, Google just confirmed that the Penguin 4.0 algorithm is rolling out to all languages. Per Google: Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed… Read More

Townsend Zeigler

Wall Street and Delegator Agree: Facebook and Google are Good Bets

Wondering where to spend your advertising dollars online? Among the clamor of countless blogs – including ours – now Wall Street is weighing in on this question. 24/7 Wall St reports that Alphabet and Facebook now control over 50% of the digital advertising market and predicts their dominance in this space will… Read More

Townsend Zeigler

Delegator at Startup Week Chattanooga

Startup Week Chattanooga kicks off next month, and Delegator will be sharing its expertise on digital marketing at two events: Digital Marketing 202 Delegator will present insights and tools to help business create a comprehensive digital marketing plan. Topics will include digital advertising, social media, SEO, and conversion rate optimization. Read More