After weeks of tweaking, beta testing, and fine tuning our formulas we are happy to present the Delegator® AlgoSleuth Tool. AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site's organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles.

Note: The AlgoSleuth tool still works for 2011-2016 Algorithm updates but is no longer maintained/updated by Delegator.


Because we know how important this data is for every SEO analyst, we want to help you extract it for free. The snapshots below show you the “Data” tab of our AlgoSleuth tool followed by the “Graph” tab. AlgoSleuth lets you take the raw data and do with it as you please, but more importantly, you'll have the raw data and graphical component in one convenient location. We also provide you with a concise breakdown of what happened with each algorithm update, as well as links to learn more if you were penalized by a specific update. The instructions on how to set up the script and run the AlgoSleuth are all in the landing tab of the Google Doc. If you run the tool and need us to help you dig deeper, we typically recommend starting out with our Comprehensive SEO Site Review. If you have any questions just shoot us a message via the contact form on the right and we’ll connect with you to make sure you get exactly what you need.

A glimpse at the Data tab of the Delegator® AlgoSleuth Tool.

The AlgoSleuth data tab highlights the % change in traffic 30 days prior to & 30 days following algorithm updates.

A glimpse at the Graph view of the Delegator® AlgoSleuth Tool

The AlgoSleuth graph tab plots your site’s traffic against the major Google algorithm updates of the last 3-4 years.

Ready to see your site's data?

Grab a free copy of the Google Doc tool and get started!