Digital Advertising Industry Update – Dec. 7, 2017
Life event targeting is now available for YouTube and Gmail advertisements. Life events are major changes to a consumer’s lifestyle, such as moving, getting married, or having a baby. During these events, consumers are more likely to explore new brands and purchase new products. Delegator already uses life event targeting on Facebook to great effect. We’re excited to see Google taking advantage of this targeting as well. Learn more here.
Google is also introducing AdWords promotion extensions, custom intent audiences, and ad variations for testing. More here.
Finally, Google has debuted its new Academy for Ads. This platform should help ad managers better understand and leverage AdWords and other Google advertising products. Check it out here.