Digital Advertising Industry Update – Aug. 17, 2017
Bing has announced an update to its Relevance And Quality Policies by adding a new System Quality Policy. This addition will enable Bing to:
- Delete keywords and ads that have not produced results over a significant period of time.
- Limit the numbers of keywords uploaded at a time.
- Implement new restrictions for certain industries – weapons, pharmaceuticals, gambling, adult – as well as trademark categories.
These updates should not impact most customers.