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Google Analytics October 2016 Product Updates

October 26, 2016

The Google Analytics October 2016 Product Update email is out and some exciting new features were announced.

1. Google Optimize beta

A free version of Google’s enterprise-class A/B testing and personalization product, Google Optimize 360.

2. “Unique Events” is a new metric coming to GA

Unique Events is a new metric coming to Google Analytics that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts.

3. You can now move properties between Analytics accounts via “property moving”.

“Many customers may have had a third party (eg. an agency) create a property for their website inside the third party’s Analytics account. This effectively housed the property into an account that someone else owns & controls. With property moving, it’s now possible to move such a property outside of its original account and into a new one so that the property owner can have full control of their property.”

Google also notes:

“We know how expensive it can be to retag a website, so we took special care to ensure moving a property does not require any retagging. Moving a property can be completed entirely within Google Analytics’ Admin section.”