3 Things We’ve Learned From March Madness

The Final Four is approaching this weekend, which means it is time for another sports-related blog post.

While we can’t get enough of March Madness here at Delegator – let’s just say office lunch breaks tend to last a little longer in March – we have picked up on a couple of lessons from the Tournament that we can apply to our own line of work.

1. Depth

To make a run in the NCAA tournament, you will need contributions from your starters and bench alike. Depth allows teams to survive and advance when their star player gets in foul trouble or doesn’t have the best shooting night.

Maybe Google AdWords is the bread and butter of your business. But what will you do when competition increases and you can’t squeeze the same ROI out of paid search? You’ll need to have a backup plan to drive that traffic and sales (a blog , email marketing, etc.)

2. Consistency

To get to the coveted Final Four, your team has to play at a high level and maintain it for two weeks. No one remembers the first weekend blowouts if they’re followed by a poor showing in the second weekend (sorry Duke fans).

Duke loses

Consistency for an online business means maintaining a steady stream of revenue from your site. Sure, you might see some big numbers around Christmas if you’re an ecommerce site, or around other sales and promotions. But the key to sustaining an online business is consistency. This means always staying visible, by periodically refreshing content on your site, updating your Facebook status, and tweeting, among other things.

3. Experience

With all due respect to Brad Stevens, the conventional wisdom is that experience matters in the NCAA Tournament. There are countless examples of veteran teams outshining talented, but young teams in the Big Dance. Does anyone think VCU makes their Cinderella run without starting 4 seniors and a junior?

Experience is important in e-marketing as it can help you to navigate the inevitable challenges you will face. In the e-marketplace, we face challenges all the time. After all, we are unavoidably reliant on search engines and social media platforms for a lot of our business, and having SEO experience allows us to adapt when Google or Facebook rolls out their latest change. Instead of panicking when this occurs, an experienced online marketing team will be able to analyze the change, assess how it will affect their business, and devise a strategy moving forward.

This Month in Social Media: The Good, The Bad, and The Ugly

A lot has happened this month in the world of social media, so read on for The Good, The Bad, and The Ugly.

The Good

First up, there have been some major milestones this March:

Twitter turned 5 years old, and March 21st marked the anniversary of the first tweet.  Since that day in 2006, Twitter’s numbers have been pretty impressive.

  • It took 3 years, 2 months, and 1 day from that first tweet to the billionth tweet on Twitter.  It now takes only 1 week for users to send a billion tweets.
  • There has been an average of 460,000 new accounts per day over the last month.
  • Over the last month, people sent an average of 140 million tweets per day

LinkedIn also hit a major milestone this month by surpassing 100 million members.  The company announced their success on the blog:

The Bad


Earlier this month, a tweet from Chrysler, via their social media agency, New Media Strategies (NMS), created the type of publicity the auto manufacturer wasn’t hoping for.  The NMS employee who sent the tweet, says he thought he was using his personal account when he sent the following:

Following the tweet, Chrysler issued a statement on their blog stating they do not tolerate inappropriate language, and within an hour, the NMS employee was fired.  Chrysler later annoucned they will not renew their contract with New Media Strategies.

The Ugly


Comedian Gilbert Gottfried, the voice of the Aflac Duck, sent several offensive tweets following the Japanese Tsunami.  The insurance company was quick to act and fired Gottfried, issuing this statement:

“Gilbert’s recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac.  There is no place for anything but compassion and concern during these difficult times.”

This month we’ve seen the good in social media, and how important it is for your business to have a presence on networks like LinkedIn and Twitter.  As these networks continue to grow, it is increasingly important for businesses to be utilizing these marketing tools as best they can.  Unfortunately, we’ve also seen the bad and the ugly this month, more of a guide on “what not to do.”  It’s important to remember that social media is an extension of your company, your brand, and your other marketing efforts.  Make sure you have a solid social media strategy in place, whether you’re managing your company’s social media efforts in house or through another agency.  Your online marketing efforts should complement each other, get the results your working toward, and positively represent your company at all times.

Visit Delegator at the Chamber’s Business Expo

Heading to the Chamber Business Expo this week? Come visit our booth, meet the Delegator team, and learn how we can help you focus on your mission and delegate the rest. The Expo, Chattanooga’s only business trade show, will be held this Wednesday, March 16th at the Chattanooga Convention Center. The Expo is open from 9:30 a.m. – 5:00 p.m. and will showcase hundreds of businesses. We’ll be at booth #93 and would love to see you! To see a full list of participating companies, visit the Chamber’s website.