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Tag Archives: multi-channel funnels

Reporting TRUE AdWords Assisted Conversion Values

Great, Multi-Channel Expectations
When Google Analytics Multi-Channel funnels first came out, we were AWED and AMAZED. The metrics I latched onto first were the assisted transaction and revenue attributions. At last! Now those lower-converting AdWords campaigns could show their value. I knew they had to be doing something, but I didn’t have the tools to prove it before.
A Sad Discovery
I quickly came to discover, however, that these Assisted attributions are …

Riding the New Google Analytics Features Roll-Out

With great patience, we’ve all been waiting for Google Analytics to roll out new features on its swanky, contemporary interface. As the resident analyst here at Delegator, I admit I was wary of the new Analytics when it first appeared this past fall. I compulsively clicked  the “Old Version” option in the top navigation bar upon logging in for a couple of weeks, but I gradually (begrudgingly) trained my eye …