Search Engine Optimization
Delegator believes in a multi-faceted approach to search engine optimization. It includes analytics, on-page content, site structure, usability, and link building. The chief goal of SEO is to make your site more attractive to search engines, and therefore to get your site ranked higher for relevant keywords and phrases. Higher rankings will lead to clicks, traffic, and conversions – and of course that leads to revenue.
Analytics and reporting are key to measuring any SEO effort. Web analytics will help your SEO effort by uncovering trends and actionable data. Only with a solid web analytics foundation in place can you begin to formulate and focus an SEO strategy.
- provide reports on the who, what, when, where, and why of your website
- generate automatic alerts that diagnose and prevent major site issues
- give insight into traffic and revenue generation from organic SEO marketing efforts
We strongly recommend that anyone looking to begin any level of SEO first have web analytics in place. We suggest Google Analytics because it is free to use, reliable, and it integrates seamlessly with other Google products like Google Adwords. Learn more about our Google Analytics services.
Keyword Targeted, Unique Content
Keyword targeted content is at the core of any search engine optimized website. When Google is deciding which websites are the best for a certain keyword, they look at the content on the site to help make their decision. There are a lot of factors: keywords, keyword density, content placement, unique content, meta tags, whether or not the content is fresh (has been added to or changed recently), etc. There are a lot of ways Google makes it’s decision, and it’s our job to make your site and its content as attractive as possible.
Delegator employs professional SEO writers to research your business and its competition, find the right keywords, and write clear, effective content that drives clicks, rankings, and reader interest. Read more about our SEO content writing services.
The way your site is built internally has a lot to do with how well it can be picked up by Google and how well other SEO efforts will perform. From meta tags and clean URLs to sitemaps and siloing, your site’s structure is an intricate mechanism that needs attention.
At Delegator, we have the tools and technical knowledge to make sure you do not lag in any key site architecture area. All the fresh, interesting content in the world will do you no good if the search engines cannot find it.
Site Usability and Testing
An SEO campaign that generates traffic is only as good as the website that traffic reaches. This is why we strongly encourage a well-designed, easy-to-navigate website that is ready to convert traffic into consumers.
As a part of sound SEO web design, Delegator recommends constant A/B and multivariate testing. Through this process of usability testing, we let the users tell us what works and what does not. Because we don’t pretend to have all the answers, we will always test our theories, and back our prescriptions up with analytics.
Link building, or the process of obtaining inbound links to your website, is the final piece of the SEO puzzle and an important part of Google’s algorithm. Developing a variety of quality links to your site gives you greater credibility not just for your users, but also the search engines. Delegator’s link building services are conservative, and focus on the natural building of interest and links.
It’s important to note that link building is one of the most advanced stages of SEO. Even multi-million dollar sites usually have much more they can accomplish with some of the core elements listed above. Link Building is usually the last priority for an SEO plan.
A lot of companies pay for inbound links – this is dangerous. Buying links is highly suspicious activity that search engines like Google look for all the time, and punish harshly. Delegator believes in building links naturally through content that users want to link to.