Websites and web owners tend to primarily focus on increasing traffic, which is really only half the battle. Once potential customers arrive at your site, you have to turn them into actual customers. That’s why Delegator offers a complete Conversion Optimization service, a step by step process that makes your website more efficient, more powerful, and more successful at driving your business.
The Conversion Optimization Review
The Conversion Optimization Review is a great way to uncover opportunities for improving the conversion rate of your site. At the end of the process you’ll have a detailed road map on how to optimize your site for conversion. The review is a three step process:
Client Consultation and Questionnaire
First, we meet with you to get a full understanding of how your site flows, what your conversion events are, and how things have performed historically. This meeting and a follow-up questionnaire help guide the optimization process.
Interactive Conversion Optimization Meeting
After reviewing the consultation and questionnaire we conduct a one hour interactive meeting to walk you through your main pages highlighting the top opportunities for improving your conversion rate. We are able to “mark-up” your site in real-time showing you specific recommendations.
Following the presentation, we will provide you with a recording of the meeting as well as a spreadsheet of actionable recommendations that can be used to organize priorities and assign responsibilities. These recommendations, combined with the interactive presentation, are designed to provide you with the foundation to your conversion strategy.
User testing provides invaluable information on how users interact with your site. First we help develop a real-life scenario and specific tasks for users to carry out on your site. We then select users based on demographics important to you (based on age, gender, income, country, web expertise) and place them on your site. While narrating and recording every move, users complete the tasks indicating the good, the bad, and the ugly parts of your site. Videos of these visits and a spreadsheet of the recommendations then help show you more about your typical users’ habits, their preferences, and what works and what doesn’t when it comes to conversion.