Delegator.com’s New Years Resolutions! (This time we’re really going to do it!)

On December 29, 2011, in Basic: 101, delegator, General, by Wes

1. This year, I will stop focusing on the numbers on the scale. I will stop focusing on keywords only when I write SEO content.

2. This year, I will do something active and physical every day. I will regularly add to and refresh the content of my site.

3. This year, I am finally going to get organized – my house, my office, and my life. I am finally going to start utilizing Google Analytics – to track and analyze my traffic, my users, and my conversion statistics.

4. This year, I will quit smoking once and for all. I will stop using Flash to create large or important sections of my website.

5. This year, I’m going to put myself out there and try to meet some new people. I’m going to kick my AdWords campaign into high gear, try some email marketing, and optimize my site every chance I get.

6. This year, I am going to start saving money. I am going to let professionals actively manage my AdWords account, and stop over-paying for keywords that are too competitive or that aren’t going to get me the customers I’m looking for.

7. This year, I am going to be on time wherever I go. I will use Google Calendars to give me reminders about important dates, deadlines and meetings.

8. This year, I am going to learn something new. I am going to try a different online marketing tactic to see if I can improve my results.

9. This year, I am going to indulge my artistic side. I’m going to create banners for my site and start using Display Networks to attract and re-target users.

10. This year, I am going to give some time or money to charity (This is one that should stay on the list). Check out Causeway.org if you need some ideas in the Chattanooga area!


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Merry Christmas and Happy Holidays from the Delegator Team

On December 22, 2011, in delegator, by Wes

Last night, Delegator hosted the office Christmas party, full of celebration and reflection.  This has been a busy, fulfilling year for the entire staff. We’ve helped growing businesses and websites get off the ground, strengthened existing companies, and successfully managed PPC, Social Media, Video, Content, Analytics and Link-Building campaigns for clients all over the country and here in Chattanooga, TN.

We’ve also added staff, bonded as a team, learned a lot, and invested time and energy in a local charity called Causeway.org (go there and check it out for yourself!). It’s been a great ride, is what I’m saying, and what better way to cap it off than a fantastic party?

Check back here next week for our New Year’s Resolution post. Till then, we sincerely wish each and every one of you a great holiday, a bountiful new year, and a 2012 Delegator account. Kidding, kidding!


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What is Bounce Rate?

On December 12, 2011, in Basic: 101, Google Analytics, by Andrew

The percentage of your website visitors that do this:

Bounce Rate

Image credit: Animate It


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Snow White and the Seven Commercials: Creating a Profitable Business Homepage

On December 2, 2011, in Design, by Kate
There is much ado about “selling” an e-commerce website within that initial millisecond when a shopper lands on a homepage, because losing a shopper in that moment will yield high bounce rates that shoot off red flags for web analysts. Immediately, designers are set off in a tizzy trying to figure out what could possibly be turning customers off from their efficient page design.

Every company wants the visitor to feel as if he/she has stumbled into the fairy tale of all e-commerce websites, awestruck by the quality and selection of the products and also welcomed by the captivating site environ. An online business seeks to be the fairest maiden in the land, if you will, and companies should make this a big picture priority.

Essentially, the objective of any homepage is to get the visitor off the homepage. This means the visitor needs incentive to continue trekking through the forest. A recent method of ecommerce sites has been to embed a large scrolling banner above the fold on the homepage, exposing the shopper to the wide world of products that are only a click away. Though this method follows logically, many shoppers actually see these scrolling banners as picture commercials. Shoppers don’t visit your site to watch commercials. They come to shop, and it’s likely they’ll change the channel if your site is just another money-grubbing commercial.

Snow White Mac DecalPromotions are necessary on the homepage, but they’re most inviting when disguised as possible paths. Let the shoppers feel as though they have discovered the deals and made the accomplished bargains themselves. Streamline and clarify top navigation and/or sidebar navigation to make this process simple and available for shoppers. Show your featured sale lines above the fold, but dress them up as more avenues to explore, not promotions to ignore. Speak the language of your shoppers in true “choose your own adventure” form. The shopping adventure is first and foremost meant to fulfill the customer’s dreams, not the company’s quota.

If shoppers keep bouncing off your homepage, give this a thought. Put yourself in the shopper’s shoes and imagine the adventure that you, the shopper not the businessperson, would desire. You’ll see a difference in attitude once you’ve made your house a home.

(Image Source)


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