On Tuesday we presented “Web Marketing Strategies That Work” at the Business Building Blocks Seminar with Smart Furniture CEO, T.J. Gentle, at the Chattanooga Chamber of Commerce. We had a great crowd, representing many different industries. The seminar was broken up into three major categories: Devising a Web Marketing Strategy, Internet Marketing Tactics That Work, and Social Media for Your Organization. We’d like to say a big thanks to the Chamber and the Tennessee Small Business Development Center for hosting and sponsoring the event!
Delegator will be presenting at the Chattanooga Chamber’s Business Building Blocks 2011 Seminar Series this Tuesday, February 22 at 8:00 a.m. in the Chamber Board Room. Presenters T.J. Gentle (CEO of SmartFurniture.com) and Delegator team members, Andrew Scarbrough and Heather Ewalt, will focus on how both large and small companies can develop a web marketing strategy that works and the best tactics for achieving their online goals. Topics will include how to build a website that converts, search engine optimization, pay per click advertising, email marketing and social media. Interested? Find ticket information for the event on the Chamber’s website.
Recently, I wrote about Google Analytics and claimed that it is a must-have for any serious website. Hopefully some of you took heed and installed Analytics on your own site. With Analytics in place, you can now rest assured that a lot of important information is being tracked. The trick now is making that vast amount of information useful for your business. The easiest way to do this is through Goals.
Goals provide a simple, intuitive way to get a lot out of your web data. After all, every webmaster has goals for their website. Why not track them? In Analytics, we can even go a step further by assigning relative values to multiple goals. Say a blog subscription is worth half as much to you as a lead form submission, but it is worth twice as much as an order form download. Use these numbers as your goal inputs, keeping in mind that they should reflect some economic value to your business.
This opens up a new stream of data in Analytics – and one that should be quite useful for your marketing efforts. Now you will be able to see what kind of value you are getting from your organic search marketing, paid search, and social media. If you notice you get $50 of value for every $20 you spend on AdWords, then consider spending more on AdWords. If you only get $10 of value, then you may need to optimize your paid search strategy.
For more information on how to set up goals, check out a primer from the Official Analytics blog.
And it will be worth your while to read the Godfather of Analytics, Avinash Kaushik, detail his obsession with economic goal values.
If you’re new to Twitter or you’re setting up your business’ Twitter account for the first time, you may be wondering what you’ve gotten yourself into. Twitter can be a confusing thing at first if you’re not familiar with how to use the “@” symbol, the hashtag (#) or what it means to “retweet.” This post is designed to give you the very basics in Twitter 101 for your business.
First things first, if you don’t have a Twitter account and username for your business – get one! Every username is unique, and your business’ name may already be taken. This might require you to get creative (Tip: You can use an underscore in your username which may help. Try Acme_Business if AcmeBusiness is already taken.)
Complete your profile. You’ll need to create a short bio (160 characters or less), add an avatar (your profile image), add your website, and add your location if you choose. You can customize your profile further, but like I said – we’re just going over the basics here.
Learn the Twitter language. I won’t leave you hanging – if you want to learn more about the “@” symbol, hashtag, and retweet, see the Twitter Glossary. It may take some getting used to, but the more you use Twitter, the more you’ll get the hang of it.
- You need content on your profile. If you want people to pay attention to what you and your business have to say, you need to be saying something.
- You need to engage your audience.
- You’ll get the hang of things. Learning the Twitter language and how things work takes you actually using it.
Followers and Following
Again, if you’ve read the glossary, you know that there is a difference between followers and following. (Twitter does a good job of explaining the difference between the two.) Most people on Twitter want to increase the number of people following them. When you’re starting out though, you start at zero just like everyone else did. There are several ways to devise your business’ Twitter strategy, which could be another post by itself. Since we’re keeping this brief, I would suggest starting with these two:
- Follow other respected people in your industry.
- Make people aware that you have a Twitter profile. (Link to your Twitter account from your website, etc.)
Hopefully this post will serve as a good starting point for launching your business’ Twitter account successfully. Once you’re underway, you can begin tracking your success and building upon your efforts. If you have any questions about this post or how Twitter could benefit your business, let me know! Feel free to leave a comment or email me directly at email@example.com.
- May 2013
- April 2013
- February 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010