A recent analysis shows that only 50% of the top million websites have Google Analytics tracking code. This begs the question: What are the other half of websites doing? To those who work in Analytics on a daily, or at least weekly basis, this is a serious question. With the growth of social networks and e-commerce, it would seem that at least a majority of website owners would place a premium on insightful information about their website.
To be sure, there are other Analytics software packages that will track useful data about website visitors. But most of these packages are expensive – Google’s is free – and many lack the intuitive interface of Google Analytics that makes all that mess of data clean and actionable. And now that Google’s tracking code is asynchronous, site speed is no longer a reason to eschew Analytics.
So what are these 50% of website owners thinking? Quick answer: They aren’t.
A straw poll of small business owners with websites would probably reveal that a lot of them have never heard of Analytics and don’t know the wealth of information that can be made available to them at no cost. What to do now? Well, we did make getting the word out about Google Analytics one of our New Year’s Resolutions.
Stay tuned for a series of posts in the coming weeks on how to get the most out of Analytics for your business or blog. But in the meantime, go ahead and create your Analytics account, and join the soon-to-be majority of websites in the knowledgeable class.